The Better Living Program is a 11-year action plan by Electrolux that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Garment Care, Better Home Environment and Better Company.
100 Actions
The centrepiece of the Better Living Program is a list of actions that we are committed to implementing over 11 years. The list will develop over time: by 2030, it will contain 100 actions - each of them helping to steer us towards our four main targets.
The actions include collaborations with partners, industry experts, respected change-makers - even other brands - around the globe. Because it's impossible to spark sweeping change without looking beyond yourselves.
2030 Targets
Better Eating
We aim to inspire more people to eat in a way that benefits both people and planet. This means helping to optimize the nutritional value of what people eat while showing how enjoyable it can be to incorporate more sustainable ingredients - particularly plant-based options. We also want to help reduce food waste in every way we can.
2030 Target: Make sustainable eating the preferred choice
2030 Target: Make sustainable eating the preferred choice
Better Garment Care
By modernising care technology and inspiring better care habits for all fabrics, we aim to prolong the average life of garments while reducing the environmental impact of aftercare by up to half. We also want to contribute to more sustainable fashion consumption models.
2030 Target: Make clothes last twice as long with half the environmental impact.
2030 Target: Make clothes last twice as long with half the environmental impact.
Better Home Environment
We aim to help people breathe better at home. We will seek ways of improving indoor air quality and climate, and we will share effortless methods for ridding homes of dirt and dust. We will also work with connectivity and automation to develop methods for continuous monitoring and optimisation of the home environment.
2030 Target: Make home free from harmful allergens and pollutants.
2030 Target: Make home free from harmful allergens and pollutants.
Be part of something bigger
Electrolux has partnered with Enviroserve to bring sustainability home by recycling unwanted or aged appliances. Together, we aim to revolutionize the way appliances are disposed of and provide you with a meaningful opportunity to contribute to better living for yourself and the planet.
Hand-in-hand with Dubai Can
Dubai Can is a sustainability initiative launched by His Highness Sheikh Hamdan Bin Mohammed, the Crown Prince of Dubai, aimed to inspire and shift the lifestyle norms of all Dubai residents and visitors. It supports the vision of sustainable growth in Dubai and minimises the global environmental impact by reducing single-use plastic pollution.
